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Therefore, referential audits are needed if there were any violations in the history of the resource. It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually help the website, rather than doing any harm to it. Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions. I do not even know who is referring to me. I have it for 4 years already and I do not have a file named Disavow. I've got my own website, which receives about 100,000 visits a week. In case your links are ignored by the 'Penguin', there is nothing to worry about. I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website. These companies have different opinions on the reason why they reject links. 'I talked to a lot of SEO specialists from big enterprises about their business and their answers differed. Since Google Penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links.Īccording to Gary Illyes, auditing of links is not necessary for all websites at the present moment. This information was reported by Jennifer Slagg in the TheSEMPost blog. At the Brighton SEO event that took place last week, Google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile.
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